3 Essential Things to Know Before Purchasing a Website

By Zachary Pinto

December 22, 2023

Investing in a website is a crucial step for any business in the digital age. At Transparent Marketing, we understand the importance of making informed decisions in this process. Here are three key things to consider before you take the plunge into website ownership

1. Choosing the Right Website Builder: Power and Customization

When it comes to building your website, the choice of platform is pivotal. While there are several easy-to-use builders out there, the real power lies in customization. That’s where WordPress shines. Contrary to popular belief, WordPress is not just for those with advanced technical skills. With tools like the Divi Builder, customization becomes straightforward, allowing you to tailor every aspect of your site to fit your unique needs.


Unlike some basic builders, WordPress offers extensive customization options. You’re not confined to a set of templates or design constraints.


As your business grows, your website can grow with it. WordPress sites are scalable, making it easier to add features or scale up your operations.

2. Understand Your Competition

Before diving into website design, take a moment to consider your competition. Whether you’re a local service provider or an online business, understanding what your competitors are doing can provide invaluable insights.

Identifying Trends

See what’s working in your industry, and what’s not.


Find unique ways to stand out from the competition.
Targeting Effectively: Learn from your competitors’ successes and mistakes to better target your audience.

3. Beware of Closed Source Contracts

A common pitfall in the digital marketing world is falling for closed source contracts. These agreements might lock you into high retainers with little control over your website.

Ownership Right

Ensure you have ownership rights to critical elements like your domain.


At Transparent Marketing, we believe in clear, open contracts. Know what you’re signing up for.


Purchasing a website is a significant decision. By choosing the right builder, understanding your competition, and avoiding restrictive contracts, you set the foundation for a strong, effective online presence. At Transparent Marketing, we’re here to guide you through each step, ensuring your journey in the digital world is successful and transparent.

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